What is your story?
Watch that stirrup
Rider and author of Horses Adored and Men Endured and Saddle Seeks Horse, Susan Friedland Smith retells the story of a traumatic experience with her horse Knight.
Producing videos during the beginning of your event creates buzz and excitement. The fear of missing out and desire to be in the action then creates urgency. Urgency and excitement drive more people to the event and to post to social media giving far more advertising than any ad budget could achieve on its own.
For this promo with American Equus, we provided footage for entrants to download and edit into their own unique videos for a chance to win a pair of stirrups. We received about 500 initial entries most of which are still posted on entrants accounts. A year later and new edits are still being posted every week.
For this video I was sent the new Skydio R1 self flying drone for product testing. What better place to test out new camera gear than the location of some of our favorite westerns, Paramount Ranch.